I’ve always loved grocery flyers. I don’t know; I guess I’m just a nerd that way. I remember that once I stopped buying meat at the grocery store (and started buying it from the butcher), I started noticing how much of the average grocery flyer I could just ignore – almost always an entire page or two.
On my last trip to Superstore, having done up a fairly primal meal plan for the week (well, at least not requiring any new non-primal supplies), I was again surprised to notice how much of the store I could just ignore! I’ve generally been a fairly “outside aisle” shopper, but on this occasion, all I had on my list was produce, dairy, fish, and just a few canned goods, condiments, and nuts on my list. I only had to venture down an interior aisle for mustard, coconut milk/water chestnuts/bamboo shoots, and walnuts. No need to go to the bakery for anything. No getting trapped behind oblivious shoppers as they debate which brand of whatever they want. It meant I got in and out of the store pretty quickly, which my little guy was glad about!
Then a couple nights ago, I was picking up a few random things at Sobeys and decided to see what the chocolate section looked like – I like that “fancy” chocolate is available at most grocery and drugstores nowadays. Anyway, in this Sobeys, this section is located at the end of an aisle that’s virtually all candy, rice cakes, fancy crackers, gluten-free (read: rice-based) products, ice cream supplies, etc. As I walked down the aisle I had another mini-epiphany – what if everyone ate Primally? They could condense this particular aisle down to a tenth of the shelf space! (Pretty sure I have not eaten my last Sour Patch Kid or bowl of popcorn, so I’m not going to say they could get rid of the entire aisle.) It was just a surreal feeling to think – not one of these products could you make at home… it was all so heavily processed and manufactured. (I just requested “Outside the Box: Why Our Kids Need Real Food, Not Food Products” by Canadian journalist Jeannie Marshall from the library. Looks awesome.)
Anyway, when “they” say that PB is about a different way of thinking about food, they’re right. I’m already starting to see things differently.
Aside: I’ve been thinking I should hit up Young’s, a large Asian market in town, one of these days – I already know it’s the best place to get exotic peppers and other Asian produce, but I’m wondering if they have more Aroy-D products, and maybe even the Tetra Pak coconut milk? I also want to check out Gimli Fish…. fish at the grocery store always looks so sad and nasty.